coventryunismallCoventry will become the first non-Scandinavian country to host one of the world’s biggest sporting discussions ’Play the Game’ this summer.

The event, taking place in June at Coventry University, will play host to over 400 professionals and Professor Simon Chadwick is delighted the city will host the prestigious conference and encourages local people to get involved.

“It is a great honour for Coventry to be awarded the right to host the conference. It is a high profile event and we beat off direct competition from Berlin and Gran Canaria to win the bidding contest.

“There will be an open event being held on Tuesday 9th June at 7pm in the Cathedral involving three high profile speakers to which members of the public are invited.”

He added, “Local people are going to displaying their work at an exhibition that is part of the conference.”

The conference will last four days and one of the topics for discussion is what impact the London 2012 Olympics will have on sport in this country a factor which Chadwick feels was the main reason why Coventry were chosen ahead of others to host the event.

“I think that one of the reasons the UK was chosen as a venue was that the country will be hosting the Olympic Games in 2012.

This will be one of the conference’s themes and we hope to attract high profile speakers who will be able to tell us more about the Games.”

Those who are expected talk include Richard W. Pound who is a member of the International Olympic Committee, William Gaillard an advisor to the president of UEFA and Olympic bronze medallist Joachim B. Olsen.

For more information about the event, visit


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