RELEGATION will cost the club massively in terms of a reduction in TV and Football League sponsorship money, but City’s commercial director Justin Tose has dismissed fears of sponsors being lured away too.
Last year the Sky Blues received somewhere in the region of £2.3million from the Football League Pool Account.
That figure is set to drop to below £650,000 next season, and looks set to come down further when TV revenue us reduced for the 2012/13 campaign.
The club can also expect sea-son ticket and matchday ticket sales to drop.
Average attendance figures have fallen by 7,000 since moving to the Ricoh Arena in 2005, and that trend looks set to continue following the drop into League One next season.
The Sky Blues still have one year remaining on the current kit deal with City Link Coventry, which recently pulled out of a three year sponsorship with the City ladies team a year early.
Mr Tose told us: “Our medium-term sponsorship deals remain in place but we understand that the drop into League One could affect new sponsorship opportunities.
“We have already been looking into how League One football will affect the club commercially and that will form part of the review that is going to take place in the next few weeks.
“Many of our local sponsors and supporters have, however, indicated that they will back the club next season and, indeed, whatever division we are in.
“That kind of support is a huge help as we build for the future.”